In the studio, there is a clue on the high-top table: Red Flag. But on his website, this figure increases to “tens of thousands of vapers.” So who exactly does the World Vapers’ Alliance represent? Michael Landl is adamant that “twenty-four organisations and about fifteen thousand individual members” are part of his movement. “We see several hundred people every day, it works really well,” says the young Austrian, who vapes melon, green apple and mint flavours. A studio to record the testimonies of vapers cured of cigarettes. A tent to write to elected representatives and support the campaign. The London site features a thick layer of synthetic grass on the ground. Soft-eyed under a wave of slicked-back hair, Adidas on his feet, Michael Landl, 34, gives a tour of the vessel of this movement he has been leading since August 2020. That is why the World Vapers’ Alliance proposes to “amplif the voice of passionate vapers around the world” to make it “heard by those in the corridors of power.” Governments, however, “are increasingly restricting vaping”, by taxing e-cigarettes and imposing bans on flavoured e-liquids. Vaping is “95% less harmful than smoking”, says the World Vapers’ Alliance. The minibus, part of a European tour that stops in eight countries, does not propagate greenhouse gases but a simple message: the electronic cigarette can “save 19 million lives” in Europe. Lire l’enquête en français : Article réservé à nos abonnés Vapotage : les vrais millions des fausses organisations de consommateurs At the end September 2021, after stops in Barcelona, Milan and Berlin, the World Vaper’s Alliance electric minibus, donned with a pink boxing glove on the roof, was visiting Shoreditch, a hipster part of London. “Are you a vaper or a smoker?” Half a dozen people are approaching passers-by with that question, flyer in hand, slogan flocked on their polyester T-shirts: “Back vaping.
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